Expo accent graphics and patterns inspired by intersecting building structures and windows, exploring the visual interest of mixing patterns and lines.
PROJECT:
Exhibition Design
The international expo takes place yearly in Germany. The expo layout and graphics were thoughtfully designed to efficiently display products, while also prioritizing drawing attention, engagement, traffic flow, the visitor experience, and branding.
SERVICES:
Art direction, Brand Identity, Packaging design, Photography, illustration, Digital & print
The brand identity incorporates the octagon from the logo, enhancing it with different bold patterns. The bold patterns represent the movement of travel with sharp geometric patterns inspired by plane tails. The process includes 3d booth design, graphics, window displays, flyers, giveaways, and merchandising. Textures of concrete, marble, and wood are a key part of the expo identity. With different layouts that still identify as the brand.
3D Expo Designs
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