Morii represents a longing to seize fleeting moments, while Serien signifies a tranquil sky. Together, forming the brand name Morii Serein, which embodies everyday beauty within the fleeting moments. With the belief that the essence of your skin is most beautiful in the moments of smiles, laughter, and uncaptured memories.

The brand direction aims to represent the emotion, movement, and joy reflected in the name and its philosophy. The Logo is designed to express a sense of motion: the primary logo features shuffled, layered letters, and the secondary logo maintains legibility while embodying movement vertically. The elevated brand identity combines elements that evoke nostalgia. A detail-focused design approach was used to create the high-end branding in all aspects from the packaging to the digital execution.