PROJECT:

Green Is Possible Branding

Green is Possible is a division of G.I.P. that supplies inflight products to airlines worldwide. The brand was established to specialize in eco-friendly products. The airline industry has seen an ongoing demand for less waste. The philosophy of Green Is Possible is reducing plastic with better material options that are made from plants.

SERVICES:

Art direction, Brand Identity, illustration, Digital & print collateral

The mission behind Green Is Possible is to reduce plastic with plant-based material solutions. With a focus on dining disposable products, the brand also expands to cosmetics and amenity bags with better packaging and fabrics.

The brand identity balances between playful, organic, and, sophisticated. Incorporating many elements such as the cut-out abstract leaf shapes and patterns. The flow patterns formed from the inspiration of infinity, possibilities, and the future.  To give hope, interest, and elevation to what might seem boring- disposable products.

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