This was a personal passion project exploring the integration of illustration in packaging design. While also developing the branding and product photography direction.
SERVICES:
Art direction, Brand Identity, Packaging design, Photography, illustration, Digital & print
The intent was to create a moody, engaging, and whimsical brand identity, targeted to tea drinkers. The box features botanical plant illustrations for each type of tea. The butterfly, dragonfly, and bees were designed to add playful interest.